I'm working everyday with fashion designers for the editorials I style for VIVA and I realized I never wrote anything about them on my blog. Therefore I thought of sharing with you some of my favourite for this season. I made a top 5, but the ranking is not necessarily in this order, because I can't decide which one I like the most. They all have an unique style and vision and I appreciate their work for different reasons.
1. Andra Andreescu - Her designs are sexy, but in a very subtle way and that's what I love must about her work. Her past three collections focused on leather garments, which became her signature style. She uses a lot of dark colours and neutrals, which I also happen to relate to. Everytime I need a special leather piece for an editorial, I go to her atelier and eventually leave with ten.
2. Irina Marinescu - If you are looking for that je ne sais quoi look, Irina's designs will sure help you achieve it. Her collections are incredibly stylish, but in a simple minimalistic way and they have a timeless look, which turns them into wardrobe basics. But wardrobe basics with a twist!
3. Ioana Ciolacu - Her collections are conceptual, but at the same time wearable, which from my point it's how a fashion collection should be designed. I always tend to focus on the practical side of clothes, how would I wear it, where, how many times can I wear it, etc and her collections embody both of these qualities.
4. AFMF - A friend introduced me to Ana, the designer behind AFMF and I instantly fell in love with her work. Her designs have a 90s grunge look, but with a modern touch, mixing flower prints with a lot of denim. I got to see a preview of her Spring-Summer collection and it's trendy, cool and easy to incorporate in your wardrobe, no matter which style you usually go for.
5. Zarug - is for the cool girls. Let me say, I am completely obsessed with every look from this collection - the shirts, the overalls, the trousers. It seems as if it was designed for a cool girl, with a "I don't care about you, I'm doing my own thing attitude" and I love that! Can't wait to see what Mr Zarug will come up with next.