Shop straight off the runway? It’s happening! On the 1st of March at 9.30 PM H&M unveils its see-now, buy-now collection. This means you will be able to watch live the show on their website and shop the H&M Studio SS17 looks imediately after the show ends.
In case you miss the live transmission and you want to try on the clothes, next day on the 2nd of March, you will be able to shop the entire collection in their selected stores. In Romania, it will be available in Baneasa Shopping City and online, on hm.com.